As we near the end of the year, BEAUTYDIRECTORY is taking a look back at the leading spa and salon treatments, while unveiling predictions for 2021.
And while this year was a little different with salon closures and various other COVID hiccups, many treatments still reigned supreme. As a bonus, experts remain even more positive that next year is going to be bigger and better than ever before.
Here’s what they had to say.
Gina Cook - Ella Baché national training manager
Image source: Franchise Business
Most popular treatment: Ella Baché had a huge surge in beauty and waxing services coming out of COVID-19 – particularly eyebrows, followed by Facial Services, especially our Signature Facial.
What’s in store: We predict that clients will be eager to come back into salons for treatment services to pamper themselves, and will be more open to experiencing and trialling incorporating LED and microdermabrasion in their facial treatments.
Joey Scandizzo - ELEVEN Australia salon owner
Image source: Pinterest
Most popular treatment: Our ELEVEN Australia Miracle Hair Treatment was our most popular treatment in 2020. This is the only product I always recommend to everyone as it moisturises the hair, prevents split ends, protects against heat damage and enhances your hair’s natural shine. Simply put, this product is for all hair types and hairstyles which is why it is so popular year after year.
What’s in store: CHANGE! Everyone is embracing change and something new, they want to look different and they want to feel different. I feel like people have had so much time looking at themselves and they’ve workshopped new looks for themselves….probably because of all the extra time they have had to deep dive into watching Netflix and scroll Instagram during lockdown. I love it! I love the big jobs and making someone discover a new style for themselves that makes them feel good. The main trends for colour seem to be low maintenance colour work that really looks super natural and blends the old with the new. Things like face framing is really popular, including subtle face framing highlights and reverse balayage for a softer look, which helps blend in all that lockdown regrowth!
Joanne Ashkar - owner of Just Cuts Campbelltown Macarthur Square
Image source: Just Cuts Australia
Most popular treatment: In Just Cuts salons, quality Style Cuts are always our focus. In 2020, a sense of connection and trust has been obviously needed. Clients have enjoyed our Justice Professional Renew Treatment service, which involves a cleansing shampoo, a relaxing scalp massage and Treatment Mask. The JUSTICE Professional Treatment Mask restores strength and moisture, adds shine and revitalises porous and coloured hair. The perfect pampering service for post lockdown hair and a great way to build that human connection.
What’s in store: Freedom!! A sense of carefree, easy maintenance, natural-looking textured lobs and layers. Embracing natural curls, fringes, shag cuts and wispy bangs. JUSTICE Professional styling products such as Sea Salt Spray and Curl Créme will help to protect, add shine and create hold for easy maintenance.
Ai San Beaumont - La Prairie marketing and communications director
Image source: La Prairie
Most popular treatment: Our Skin Caviar Indulgence 90 minute treatment was our most popular treatment. This facial treatment offers elevated firming and lifting of the skin using products from the Skin Caviar collection and includes a decadent back massage. It is available at our 5-star spas, Crown Spa Melbourne, Crown Spa Perth and The Darling Spa.
What’s in store: This year has allowed clients to re-evaluate what they value as important. We see clients prioritising “luxury for me”, looking to invest in quality and decadence that delivers results. We have seen a growth in luxury treatment bookings as clients want to feel good while staying at home.
Liz Fardon - Ultraceuticals global education director
Image source: Ultraceuticals
Most popular treatment: Ultraceuticals’ most popular treatment in 2020 was our customised Performance Facial Treatments. The therapist chooses the appropriate cosmeceutical peel for the guest and then customises it with Corrective products and techniques to further provide targeted results thereby creating an individual bespoke treatment for each guest at every appointment .
What’s in store: Our predications for 2021 are that our guests are going to continue to look for customised cosmeceutical treatments that deliver proven results for the more challenging skin conditions like visible signs of ageing and hyperpigmentation, with the option of shorter treatment time frames. The skill will lay in combining cosmeceutical results, with massage and mindfulness elements to provide the benefits of time out for deep relaxation, that will be an essential healthy component of our lifestyles in 2021.
Eddie Norcross - DMK national sales manager Australia and New Zealand
Image source: DMK
Most popular treatment: The DMK Mix and Masque at home Enzymes were our biggest sellers with people having to do treatments from their own home during the Covid lockdown. Our EFA’s were also extremely popular to assist with a healthy gut to make the skin glow from the inside out.
What’s in store: In 2021 we believe that there will be a big focus on immunity and lymphatic health. DMK is ahead of the game with our signature Enzyme Therapy treatment targeting the facial lymph draining and working on skin from the inside out.