Instagram rolls out new resource for brands

Instagram has this week announced a new marketing campaign with the launch of its online resource, House of Instagram

Aiming to support businesses of all sizes, House of Instagram is a website that shares insights into how to effectively use Instagram in marketing, the A-Z of the latest trends, the best way to use Stories, innovative ways people are using the platform to make connections, brand resources, wellbeing help and more.

The new site also shares success stories to show how businesses in Australia use Instagram (which is owned by Facebook) to get results. L’Oréal Australia, for example, recently ran more Facebook and Instagram video ads in a multi-channel campaign to see if they would increase reach and awareness, and found they delivered 14% incremental reach and 30% of the total brand impact, for just 15% of the ad spend.

On the website's origins, Facebook Australia director of marketing, Alexandra Sloane, said the company is aware of the toll the past few weeks and months have had on Australian businesses across the industry.

“Our hope is that the House of Instagram can make our resources and support accessible to brands of all sizes,” she said, adding that the site “is a place to discover how Australian communities, creators and brands are using Instagram to connect as we take steps out of the COVID-19 crisis.”

House of Instagram was created by Mindshare Australia and Dentsu X Singapore. It is now running across Facebook, Instagram and LinkedIn.