February 28: Industry and brand news round-up

A round-up of the latest moves and changes in beauty over the last week. For more information and contact details, visit BD’s Industry and Brand news pages.

Pacific Magazines editorial update

Congratulations to Isobel Larkin, who has been appointed as Digital Content Producer at marie claireInStyle, and BEAUTYcrew. She was previously Junior Digital Content Producer across these titles.

Isobel covers everything beauty, news, fashion, lifestyle and entertainment, so feel free to reach out to her with anything across these categories. She can be reached at: isobel.larkin@pacificmags.com.au

Sportsgirl palette supporting Mardi Gras week

Sportsgirl is pleased to announce it has launched its Celebration Eyeshadow Palette, which features a kaleidoscope of playful colours, in support of Mardi Gras week.

From Monday February 24 to Sunday March 1, $5 from every Celebration Eyeshadow Palette sold by Sportsgirl will be donated to Minus 18 – Australia’s youth driven network for LGBTIQ. Minus 18 champions the Lesbian, Gay, Bisexual, Transgender, Intersex and Queer community nationwide, aiming to create a better world by providing an inclusive environment through LGBTIQ friendly events, workshops, support resources and campaigns.

Sportsgirl has also partnered with its very own Be That Girl – Jacob Stella – who has created a Mardi Gras ‘how to tutorial’ using the Celebration Eyeshadow Palette to piece together the Ultimate Rainbow Eye look.

Hask and Mane Club officially named Leaping Bunny Certified

Inspired Beauty Brands, Inc., the owner of HASK Beauty and Mane Club, is proud to announce that both brands are officially Leaping Bunny Certified.

“At Inspired Beauty Brands, our commitment to ethically produced products is at the core of our values and saw us searching for a way to ensure our customers were aware of our stance against animal testing. The Leaping Bunny Certification embodies both a comprehensive standard and an internationally recognised logo that demonstrates our commitment and compliance to no animal testing," said Inspired Beauty Brands, director of product development, Melani Heller.

The Leaping Bunny Logo will proudly appear on all HASK and Mane Club products sold in Australia.

O&M celebrates Australian Hair Fashion Awards 2020 finalists

Original & Mineral is excited to announce salon finalists for the Australian Hair Fashion Awards 2020, with all finalists in the below categories part of the O&M community. See the list here.

Jean Paul Gaultier celebrates pride with Sydney pop-up

In celebration of pride, Jean Paul Gaultier will be taking out a shopfront for a one-day only pop-up tattoo studio in the heart of Mardi Gras.

The activation will boast a fragrance bar, photobooth and tattoo chairs where temporary tattoos will be applied, together with airbrushing and a spritz of Jean Paul Gaultier’s original scent, Le Male.

Find the pop-up at 257 Crown Street, Darlinghurst NSW 2010, Saturday February 29, from 2 - 8pm. 

Jean Paul Gaultier celebrate pride globally and has also released a limited-edition pride fragrance, available from February 23.

NYX success at Mardi Gras Fair Day

On Sunday February 16, NYX had the pleasure of hosting a stall on behalf of L’Oréal Australia at Mardi Gras Fair Day.

With record crowds, upward of 80,000 attendees, NYX had one of the most successful activations on site, with its Glitter Glam Bar attracting the masses.

Within the festival, NYX were in a high foot traffic area, providing ample sampling opportunities for the brand and interaction points with many passing people. NYX also strategically placed L’Oréal branding behind the Fair Day Photo Op to get as much exposure as possible.

There was also a lot of hype surrounding the NYX brand with many people asking about the new vegan formulas and cruelty-free messaging.

Image source: John Castillo Photography