The need-to-know brand boasting affordable, trendy beauty

Pink clay, bee venom and activated charcoal all have one thing in common: they are trendy beauty ingredients sought after by consumers. While demand may be hot for "it" ingredients such as these, it can be hard to find them at a more accessible price point.

One brand challenging this notion is By Nature, a New Zealand made skincare brand boasting natural, high-quality, trend-led formulas which appeal to beauty fanatics, all the while being budget-friendly. With this point of difference, they are a need-to-know brand you should have on your radar.

By Nature also utilises the unique, home-grown ingredients found in our own backyard, to create skincare that actually works, is free of common nasty chemicals such as parabens, and is 100% cruelty-free.

Wondering where to start with the range? With pink clay and jelly skincare trending, the below face masks are the star products to keep top of mind.

By Nature Brightening Clay Mask with Pink Clay, Witch Hazel and Kawakawa Extract

With the power of pink clay and witch hazel, this clay mask minimises pores, purifies and brightens skin, gently drawing out dirt and trapped oil. Kawakawa extract, renowned for its antimicrobial properties, is included to further deeply purify the skin - making this one perfect for blemish-prone skin.

By Nature Hydro Jelly Sleep Mask with Glycerin, Aloe Vera and Hyaluronic Acid

This face mask immediately cools the skin with its refreshing jelly texture, and works overnight to restore lost moisture. With 100% non-animal derived hyaluronic acid, glycerin and aloe vera, it hydrates and softens the skin.