The eye-opening science behind La Prairie's new innovation

When you consider that the average person blinks 10,000 times a day, it becomes apparent that our eyes require special attention to counteract this constant movement of muscle, which results in fine lines and wrinkles emerging as early as our twenties.

La Prairie’s new eye-opening innovation Skin Caviar Eye Lift offers a different and game-changing way to lift, firm and reawaken the eyes. What’s more, the breakthrough formula, which utilises the brand's pioneering caviar science, is the first serum designed to be used for the entire eye area, including the brows.

A revolution in caviar science

La Prairie is renowned for harnessing the exceptional benefits of natural caviar in its products. But included in the newly launched Skin Caviar Eye Lift is science more ground-breaking than ever before. In 2018, La Prairie scientists made a breakthrough discovery which led to the creation of a new potent formulation called Caviar Premier. It is this amplified version of La Prairie's caviar science, combined with La Prairie's Exclusive Cellular Complex, which provides the second-to-none lifting and firming benefits for the sensitive eye area.

First formula to target the whole eye area

The effects of ageing are seen on the entire eye area, all the way up to the eyebrows, so it makes perfect sense to adapt our skincare routines to reflect this. Not only does the brand's new creation visibly reduce crow's feet and de-puff under-eye bags, but the eye contours, eyebrows and upper lids are targeted too, resulting in a revived and redefined gaze.

Innovative design

The formula is not the only thing that is cutting-edge either. To maintain potency, Skin Caviar Eye Lift includes two formulas housed in separate chambers – one encapsulated in caviar beads, the other in an innovative tourmaline-pink gel-cream emulsion. Once activated by the pump, the two formulas are drawn up and blend together into an eye serum that melts into the skin.

Skin Caviar Eye Lift is available for high-res download now.