This week Bauer unveils a fun, fresh and totally sharable new digital brand extension, MissFQ.co.nz. The new site borrows from the fashion credibility and aspirational values of Fashion Quarterly, providing cutting edge inspiration for teens and millennials on all things fashion, beauty, celeb, fitspo and life & love.
Highly visual and strongly leveraging all things social, this new online home will speak to the Miss FQ audience in their language, using local influencers and bold personalities. Whether they’re after celebrity news, beauty how-tos and wallet-friendly fashion or seeking the latest trends in wellbeing, fitness, tech and culture, Miss FQ will be their go-to.
Miss FQ will fuel social currency by keeping audiences on the pulse of the hottest young models, fashion and beauty influencers and cultural tastemakers. The team and their squad of guest editors will guide their relationships, study and career choices and provide travel inspiration.
“We’ve conducted significant research on this audience and we know what she’s passionate about. She’s an über mobile and social user, eager to express herself. She loves to shop, often online and impulsively. These style-conscious young women are seeking a destination to call their own with an accessible and affordable take on living stylishly,” says Sally-Ann Mullin, Fashion Quarterly editor.
The launch of Miss FQ is just the latest in a series of Fashion Quarterly brand extensions designed to extend and deepen engagement with New Zealand women.
“Our brand community is thriving with fast-growing digital platforms, the success of Fashion Quarterly Life and exciting activations and partnerships such as New Zealand Fashion Week and Shop the Night with Newmarket Business Association,” says Tanya Walshe, publisher.
“These new launches demonstrate the vitality of the Fashion Quarterly brand and our commitment to be the best in a new breed of fashion storytellers.”
As part of New Zealand Fashion Week, Miss FQ will take to the catwalk to showcase shoppable in-season looks from some of our favourite local designers. It will be through initiatives such as NZFW that Miss FQ will reach this elusive and consumer-driven millennial audience on a personal level. However, it will be the destination that continues to satiate their hunger for dynamic content anytime, anywhere.