L’Oréal shifts production to combat coronavirus in Europe

French beauty giant L’Oréal has announced its plans to use its manufacturing facilities to produce hand sanitizer and hydroalcoholic gel for distribution throughout Europe. The move was done in efforts to combat the current shortage of hand-sanitizing products which is a direct result of the COVID-19 pandemic.

"In this exceptional crisis situation, it is our responsibility to contribute in every possible way to the collective effort," said Jean-Paul Agon, chairman and chief executive officer at L’Oréal. "Through these gestures, L’Oréal wishes to express its appreciation, support, and solidarity with all those who mobilize with extraordinary courage and abnegation to fight.”

What’s more, The Foundation L’Oréal has also pledged to donate one million euros to organisations working around the clock to help and assist with the disadvantaged. As reported by WWD, the foundation will be distributing money to several associations, as well as providing the beneficiaries, social workers, and volunteers who work at those associations, hygiene kits and hydroalcoholic gel to help prevent furthering the spread.

The brand has also vowed to put a hold on all “receivables owed” by small and medium-sized businesses, such as hair salons and perfumeries, in a bid to help them continue operations without feeling a financial burden.

L’Oréal follows the steps of LMVH’s decision to shift production of its own cosmetics and fragrance portfolio. The parent company announced last week that it would use all of its perfume and cosmetics facilities to manufacture and distribute hand sanitisers to French health authorities and hospitals, free of charge.