GQ Australia has today announced it will no longer be publishing its bi-monthly print edition, after 22 years, moving towards a digital model for 2021, as reported by The Age.
The brand will expand its digital offering, building out gq.com.au and its social, video and events offering; and launching e-commerce, new podcasts and a new daily newsletter.
“Making this decision with our licensor, Conde Nast, we are refocusing the brand and investing in digital because that’s where GQ Australia’s growth is coming from, and our new offering has been designed to make the brand accessible to more people," said The Australian, NSW and Prestige Titles managing director, Nicholas Gray.
“Moving to a digital-first model allows us to evolve the brand and deliver a more powerful offering of market-leading products and the very best consumer and client experience on whatever channel they choose, whether it is our owned platforms, on social or through events.”
GQ Australia, Vogue Australia and Vogue Living editorial director, Edwina McCann, added the decision was made based upon the magazine's male audience who are digitally focused. GQ's online audience grew 55.4 per cent in 2020.
"It is particularly popular with the younger male audience, with three in 10 of its audience in any given month being aged 18 to 34," said McCann.
“E-commerce is an exciting area of growth for GQ Australia, Conde Nast recently launched a successful e-commerce ecosystem for GQ internationally and with their support we will follow suit in Australia in 2021.
The November/December 2020 magazine, on sale November 9, will be the final bi-monthly print edition.