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Priceline Pharmacy Ambassador Announcement

Priceline Pharmacy is excited to announce two new ambassadors to complement its already impressive ambassador line up. Dr Preeya Alexander and Lindy Rama-Ellis (formerly Klim) will join the Priceline team as a Health Expert and Brand Ambassador respectively.

Dr Preeya Alexander, a practising Melbourne-based GP, will use her passion for preventative health and holistic care to act as the brand’s key health spokesperson, alongside Priceline’s extensive Pharmacist network.

The decision to work with Priceline Pharmacy was based on mutually shared values says Dr Preeya, “I feel our values are aligned, particularly given Priceline’s focus on preventative health. We’re very aligned in providing people with easy to understand, evidence-based health information, supported by an integrated health team everyone ideally needs.” 

Lindy Rama-Ellis who is an entrepreneur, designer and mother of four, now joins other marquee Brand Ambassadors, Chrissie Swan, Ita Buttrose and Tanya Hennessy.

“I’m delighted to be Priceline’s newest brand ambassador, joining their current stable of empowered women, and expanding on the diversity of the existing group,” says Lindy.

General Manager of Priceline Pharmacy Andrew Vidler says, “We chose these women as our Ambassadors quite deliberately; because they wonderfully personify Priceline. It’s their genuine love for our brand – and their obvious authenticity - which sets them apart. I couldn’t have asked for a more remarkable and inspirational group of women to represent Priceline Pharmacy.”

For more information, imagery or general press enquiries on Priceline Pharmacy please contact: Hayley Conway: / Geraldine O’Shannessy:

360PR welcome new brand to its portfolio

360PR is thrilled to announce it will be adding Australia’s newest at-home spa essentials collection, BATHEFEX, to its portfolio of clients.

Made from natural ingredients sourced from local suppliers, vegan-friendly and cruelty-free, the new BATHEFEX collection features their signature range of epsom bath salts as well as complimentary cleansing bars and me-time treatment masks to revive and nurture the skin. 

The new range has been developed by Chemcorp International to celebrate the joy of bathing and its ability to transform the mind and bring welcome respite for sore muscles. The complete BATHEFEX range is available online now from, Big W, Blooms The Chemist, Chempro & selected independent Pharmacies.

For any questions or product requests, please contact Lisa Solomons from 360 PR – or 02 9571 4448/0416 175 518. has a new senior shopping writer

Lauren Chaplin has stepped into a new role at as senior shopping writer. She is now leading editorial for sales, fashion, beauty, home and wellbeing. Lauren was most recently shopping writer for the site.

Chaplin can be contacted at:

New acting lifestyle editor at Domain

Ashleigh Austen has been named Domain acting lifestyle editor, while January Jones is on maternity leave. Ashleigh was previously beauty and lifestyle editor at, and before that she was beauty editor and fitness editor at Women’s Health Australia. She co-hosts the podcast, Jeans And a Nice Top with Melissa Mason.

Centennial Beauty shares major wins

Since launching less than a year ago, beauty news and trends website, Centennial Beauty has only gone from strength to strength.

The brand's umbrella now also includes a chart-topping podcast, Renegade by Centennial Beauty, and the digital platform has recently been nominated in the Mumbrella Publish Awards 2020 for Launch of the Year.

Centennial's niche is the intersection between beauty, technology, and pop culture. The site covers what is trending and viral across the digital landscape. Topics include:

- VIRAL BEAUTY (TikTok makeup hacks, trending products, online beauty community)

Stats and wins:

- Audience: Female 16-27
- Over 350K monthly page views and 275K monthly unique users — greatly exceeding expectations only 9 months in
- Most-followed TikTok account in Australian media— up to 1 million+ views a month
- Cited in Seventeen Magazine, Elite Daily, Byrdie, Buzzfeed, Insider, Business Insider, MTV Australia, and Paper Magazine
- The most recent beauty roadtest piece got over 22K unique views in 1 week completely organically from search
- Podcast Renegade by Centennial Beauty reached #1 on Australian Entertainment News charts multiple weeks in a row
- Some notable interviews: Lili Reinhart, James Charles, Maddie Zielger, Steph Claire Smith & Laura Henshaw, Kira Puru, Michelle Battersby
- In addition to advertorial and podcast advertising packages, Centennial offers an on-going short-form video creation package of mobile-first content for use across TikTok, Reels, Triller, and IG. It offers news-style TikToks or creative-style TikToks.

For further information, please contact:

Tailor Maid Communications welcomes new client

Tailor Maid Communications is excited to welcome Laser Clinics Australia to its beauty portfolio - the leading nation-wide franchise known for laser, skincare and cosmetic injectables.

TMC has been engaged to manage strategy, media and influencer relations, brand partnership’s and cross-promotions.  

For all enquiries please contact Zana: / 02 9212 2280.

SHA PR welcomes new clients

SHA PR welcomes three new clients to the agency this September. 

- Founded by Dr Tarj Mavi, La Mav Organic Skin Science is the world's first Certified Organic Skincare brand infused with proven natural bio-actives for all skin types. 

- Pump Hair Care is an Australian made, plant and botanical based, hair care range that actually works, created by former hairdresser Natasha Jay, Pump is available in over 250 salons and sells to over 100 countries. 

- Founded by its namesake in Bondi Beach, Ere Perez draws on her Mexican heritage when creating her natural skin care and make up, made from powerful botanical ingredients they work to transform, nourish & create radiant, healthy skin.

For contact details, visit the SHA PR profile here.

Editorial call-out: Teeth whitening feature

Smart. Casual. Classic. and Beauty Over 40 are teaming up for a teeth whitening feature.

The teams will have someone trialing a teeth whitening product or treatment in their 40s, 50s and 60s. One is a wine drinker, one is a caffeine drinker and one is an ex-smoker.

Please get in touch with Rebecca if you have a client or brand interested in being part of the story:

Updates to the MAXMEDIALAB PR team

MAXMEDIALAB would like to share an update to the PR team, following Josie Tickner's departure this week. See below changes:

Lauren Batiste – PR Manager: / 0419 480 512

SALT by Hendrix

Nora Shkreli – Senior Publicist: / 0415 084 615

La Prairie
Schwarzkopf Professional
Clarins Fragrance & Beauty – Versace, Salvatore Ferragamo, Missoni, Moschino

Jessica Durrington – Senior Publicist: / 0432 647 883

Fenty Beauty by Rihanna
By Terry
PUIG Fragrances – Paco Rabanne, Jean Paul Gaultier, Carolina Herrera and Prada

View the full MAXMEDIALAB PR team and brands list here.

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Head of podcasts appointed at Mamamia

Elissa Ratliff has started as head of podcasts at Mamamia, where she will run the podcast department. 

Prior to this role, Elissa was the head of audio at Pacific Magazines. She was part of the Mamamia team since 2012, before moving to Pacific in 2019.

Elissa can be contacted at: