L’Oréal’s chief digital officer, Lubomira Rochet has been named World Federation of Advertisers Global Marketer of the Year 2019.
“This is a wonderful recognition of the work achieved by our teams over the past six years, who have worked to transform L’Oréal into a digital-first company,” said Rochet.
“As L’Oréal’s digital journey continues at high speed, today’s endorsement further encourages us to enable our organisation and partners through upskilling, data and technologies, aiming at creating the best online and offline consumer experience, growing the business and building L’Oréal as a beauty tech company.”
Rochet was selected by a jury of experts for the award. WFA Global Marketer of the Year 2019 competition was run with The Drum.