The most influential beauty brands on TikTok revealed

With over two billion downloads and 800 million active global users, it’s no secret that Gen-Z driven social media site, TikTok, has taken off in an enormous way.

According to content marketing agency, Digitaloft, this means the app has the potential to be a powerful marketing tool for brands, especially those targeting the under 30 market. However, only a handful have actually harnessed the platform’s potential so far.

Digitaloft recently took a look at some of the most influential brands on TikTok, by ranking them based on three factors: total followers, total likes and engagement rates.

With a whooping 1.7 million followers, Huda Beauty topped the list, followed by The Body Shop (#13) and Kylie Cosmetics (#14).

Below are TikTok's top 10 most influential beauty brands, according to The TikTok Influence Index.

1. Huda Beauty
2. The Body Shop
3. Kylie Cosmetics
4. ColourPop Cosmetics
5. KAJA Beauty
6. Skinnydip London
7. Rituals
8. Fenty Beauty
9. Mecca Beauty
10. Milk Makeup

Other brands on the list included Ralph Lauren (#32), Benefit Cosmetics (#51), LUSH (#55), NYX Professional Makeup (#63), Yves Saint Laurent (#70) and Olay (#75).

To view the full list, click here.