It seems the COVID-19 outbreak has produced a record amount of users on Pinterest, with people increasing their search terms for things such as working from home tips, kids’ crafts, lesson plans, gardening ideas and new recipes.
Last weekend, the visual discovery platform saw more saves and searches worldwide than any other weekend in its entire history. Globally, Pinterest also produced the highest rates of user engagement in countries like the UK, Italy, France, Spain and Germany. The US, for instance, saw more people than ever sending Pins to one another and idea sharing, with messages sent through Pinterest’s Send a Pin feature up by 34%.
In response to these changes, Pinterest has fast-tracked the launch of its Today tab, a new source of daily inspiration with curated topics and trending Pins. The tab features expert information from the World Health Organisation and Centres for Disease Control surrounding the COVID-19 epidemic, while also offering kid-friendly baking ideas, self-care tips, family-favourite movies and comfort food recipes based on trending Pins from what others are saving.
Additionally, Pinterest has added a new "compassionate search" option, which prioritises activities that help users "relax and feel better,” with expert content from health authorities.