Australian online beauty destination, Oz Hair & Beauty, has recently launched an advanced virtual makeup try-on tool, which allows customers to test out the latest lipstick, eyeshadow, blush and eyeliner colours – all from the comfort of their sofas.
Thanks to many Australians living under COVID lockdown restrictions, the company has decided to offer beauty lovers a safe, convenient and personalised online shopping experience like no other – by using the most advanced augmented reality (AR) and artificial intelligence (AI) technology out there.
This means that customers can create true-to-life beauty looks with products from their favourite brands, making it easier than ever before to find that perfect makeup match.
The Oz Hair & Beauty virtual makeup try-on tool uses innovative 3D-face AR technology to empower customers to road-test products anywhere and anytime. While browsing products at the Oz Hair & Beauty website, customers are given the option to 'Try It On'. Using the front-camera of a mobile device or computer, the tool detects facial features in real-time for precise and hyper-realistic product placement on eyes, lips and cheeks.
Shoppers can also be confident that the products they try on look just like the real-life shades, thanks to cutting-edge technology that provides accurate colour matching.
Partnering with Perfect Crop, the leaders in AR beauty technology, Oz Hair & Beauty brings an unparalleled, virtual beauty shopping experience that takes the guesswork out of selecting makeup shades while providing the convenience of shopping from home.
To try out a myriad of makeup colours and products without stepping foot in-store, click here.