Facebook launches new app for teens

According to Social Media Today, Facebook has just launched a teen-focused app called Whale.

The new app allows users to create their own memes using simple tools and templates, with the App Store’s description saying: "No distractions, no hidden subscription pricing. Use your own images or choose from our stock photo library and get creative with text, tools, effects, and more right inside the app."

Described as “easy to navigate,” users simply pick an image as a template and then add text, filters and emojis to create personalised memes. The memes can then be saved and shared to a variety of social networks straight from the app.

Whale is currently available to Canadian users via a company called NPE Team LLC. Part of Facebook’s experimental app division, it is the latest app from NPE, following past releases of teen-targeted apps such as AUX and Bump.

It also joins a lengthy list of other experimental apps that have either been released or bought by Facebook throughout the years, including Notify, Moments, Poke, Lifestage, Slinghot, Moves, Tbh and Hello.