Beauty brands are rallying together to support those affected by the horrific bushfires currently sweeping Australia. If you need to stock up on beauty essentials or in the mood for a haul, we encourage you to shop with one of the below brands who are directly supporting worthy causes. FYI we’ve detailed the contribution for interest but remember no contribution is too small or too big – the more brands that get behind the cause the better!
Below we've linked to our BD friends' listings with high res product imagery should you wish to support in your editorial. If you want to contribute directly you’ll find a list of deserving organisations at the end.
On behalf of the team members, wellness brand Swisse have pledged $100,000 to the Red Cross Disaster Relief and Recovery Fund to support those affected by the devastating bushfires across Australia | Download high res imagery
2. Mecca (Maxima & Cosmetica)
On behalf of all their team members, MECCA have also pledged $100,000 to the Red Cross Australia Bushfire Recovery and Relief Fund.
3. Frank Body
Contribution: 100 percent of A-Beauty Scrub Sales
Cult Australian skincare brand Frank Body will donate 100% of all sales of their A-Beauty Scrub to Wires, the Country Fire Authority and the NSW Rural Fire Service for the entire month of January.
4. The Body Shop
The Body Shop Australia is donating to Red Cross Australia to provide immediate relief for those affected | Download high res imagery
A statement on Go-To’s Instagram reads: “We will be donating $50,000 to our charity partner, Foundation for Rural and Regional Renewal’s Disaster Resilience and Recovery Fund. This is in addition to the $37,000 that you, our wonderful community have already helped us donate.”
New Zealand born brand Trilogy is supporting the Australia Bushfire Relief donating $10,000 to Red Cross Australia, who are working tirelessly to prepare, protect and help support disaster-affected communities | Download high res imagery
7. Evo Hair
Contribution: $2,500 + $1 from every sale during January and February
If you’re fans of tongue-in-cheek hair care brand Evo now is the time to shop.
Contribution: $100,000 + volunteers
“L’Oréal Australia is donating $100,000 to help support the recovery mission. We are also donating products to those in need of everyday personal items. In 2020, we will be doubling our Volunteer Leave program, to provide our employees with four days of paid volunteer leave to support communities as they rebuild.” | Download La Roche-Posay high res imagery
Designed in New Zealand and handcrafted in Australia, Trans-Tasman home fragrance brand Ecoya have pledged $10,000 to the Australian Red Cross Disaster Relief and Recovery organisation | Download high res imagery
10. Bondi Sands
Australia's number one tanning brand, Bondi Sands, are dividing $100,000 between two worthy organisations - Salvation Army and WIRES Wildlife Rescue.
11. Estee Lauder
Estee Lauder, the parent company of a portfolio of prestige brands including Tom Ford, Jo Malone, La Mer, Clinique, Bobbi Brown and M.A.C, have generously pledged $200,000 to Red Cross Australia.
There was no hiding LUSH's resentment and anger towards the government in their Instagram post. Renowned for their 'naked packaging' and proactive sustainability and animal welfare initiatives, LUSH's donation is targeting the root cause: climate change.
"We will be led by experts and grassroots organisations working to impact the root cause of this bushfire disaster. We encourage you, our community, to share groups who are dedicated to driving climate action and building connections that empower people and create change," reads a post on LUSH's Instagram.
How you can help directly
Shop directly with communities affected by the bushfires
Unfortunately, even when the fires are finally over, it will be far from over for the communities affected. Many of the fire ravaged towns rely heavily on foot traffic and tourist dollars. Consider spending locally when visiting or passing through the affected areas in Australia. Follow the #gowithemptyeskys campaign started by Tegan Weber to discover retailers near you.
Australian Red Cross Disaster Recovery and Relief
The Red Cross supports a variety of efforts such as supporting people at evacuation centres and providing emergency assistance like cash grants to people who have lost their homes | Donate now
Salvation Army Disaster Appeal
Salvation Army team members are providing meals to first-line responders and evacuees, as well as any other support needed, Major Topher Holland, the organisation’s General Manager of Strategic Emergency and Disaster Management, said in a statement | Donate now
St Vincent de Paul Society Bushfire Appeal (NSW)
Vinnies’ bushfire appeal helps provide food, clothing and money that bushfire victims may need to pay their bills | Donate now
NSW Rural Fire Service
You can either donate straight to the NSW RFS or to your local Rural Fire Brigade to support volunteer firefighters | Donate now
The Victorian Bushfire Appeal
The Victorian Government teamed up with The Salvation Army and Bendigo Bank for the appeal, with all funds going to communities in need | Donate now
NSW Wildlife Information, Rescue and Education Service (WIRES) rescues and cares for animals and is seeking donations for volunteer carers and recuers that are “indundated” with them amid the bushfires | Donate now
NZ Give a Little Pages
These local pages are also helping to provide assistance and relief for people, animals and communities affected | Donate now
Main image: @Mecca