is challenging New Zealand secondary students to share videos of themselves performing beauty rituals in just 55 seconds, and it's all to help protect the world's most endangered marine mammal.
Scientists estimate that there are just 55 critically endangered Maui dolphins left!
The founder and director of natural beauty brand Antipodes, Elizabeth Barbalich, says: 'Without urgent action the world's smalled and most rare marine dolphin will disappear from our waters. So we've come up with a fun and interactive online challenge for teenagers that will raise awareness in their networks of the Maui dolphins' plight.'
The challenge runs for five weeks from May 5 - Jun 9, and is being launched at a school assembly in Antipodes' base city of Wellington. Top prize is an Antipodes prize pack valued at $350, and $1000 cash for the winner's school to fund an environmental project. There are also 55 chances to win a new Antipodes worth $49.50.
For more information and how to enter, head over to their website.