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A number of popular celebs have just signed on to represent this growing beauty brand.

The brand has announced everything you need to know about JLo Beauty.

Jennifer Lopez has finally released a launch date, along with some other exciting info.

Rosie Huntington-Whiteley has joined forces with sustainable cosmetic ingredients developer, Amyris to form a new company.

The announcement makes the superstar only the third-ever person to hold the title.

The premium collagen company, which recently launched in Australia, boasts a hero range of seven premium collagen products.

The Grammy-Award winner joins a talented pool of well-known superstars.

The actress and entrepreneur has announced her next venture.

The queen of glow has spoken.

So who are the most followed people in the world today, across each of the major social media platforms?

The Euphoria actress lands a deal with the Japanese beauty brand.

The 'Savage' rapper has teamed up with a makeup powerhouse.

She has been wanting to enter the beauty market for "quite some time" and it seems that time is now.

The Oscar-winning actress has unveiled a brand new cruelty-free makeup collection.

Say hello to the four new faces of Gucci Beauty.

The actress has teamed up with Neutrogena as its new Gen-Z face.

He's one of the most globally celebrated hairstylists, and now Angelo Seminara is joining the Goldwell family.

Lady Gaga is adding a new role to her already impressive resume.

Atkin is channelling her non-censored self, into an exciting book deal, that comes with an unapologetically, suggestive title that's got everyone talking

Husband and wife duo, Chris Hemsworth and Elsa Pataky, are teaming up in a content series Swisse Wellness.

Aussie actress, Katherine Langford is joining the L’Oréal Paris team, signing on as the brand's latest international spokesperson.

Taking her love for skincare and passion for protecting said skin, Williams has partnered with Credo Beauty for her very first beauty line.

These are the stars people want to see share their bare features the most.

Actress Shay Mitchell has signed on as the ambassador of Cacharel’s Yes I Am fragrance collection.

Bringing with it a team of seasoned executives, Rare Beauty’s staffers include those from NYX, Hourglass and Too Faced.

Kat Von D is saying goodbye, announcing that effective today she will no longer be in the beauty business.

Netflix has released a new trailer that embraces Goop's controversial reputation.

Dawson spoke out in a series of Tweets that led to the unveiling of a secret YouTube channel.

WelleCo's first skincare line is now available for purchase.

The star has collaborated with HipDot, a brand known for its bold collections and collaborations.