The COVID-19 hotline helping small businesses

Sydney-based PR and communications agency, Polkadot Communications, is pleased to announce it has set up a COVID-19 communications hotline for small businesses and not-for-profits.

The hotline’s intention is to help Australian brands and not-for-profits who need guidance on things such as communication to their stakeholders, staff, customers and the media. It is available to companies who do not have access to these resources currently, and it will remain a free service.

“My intention is that Polkadot Communications will become a trusted advisor to brands and organisations to help steer them through the uncertainty, whilst also supporting their company’s marketing challenges,” Polkadot Communications founder and owner, Dionne Taylor, said. “We are able to assist them to rebuild their brand value, sales and momentum whilst they navigate their way in this limbo-state we are all finding ourselves in.

All industries have been affected, and communication, both internal and external is so important. When the lights of the world have been switched off, now more than ever is the time to switch on or maintain and pivot your marketing to remain relevant, so that the business’ network can keep supporting them and come out the other end, together. Now is the time to begin to build if brands want to thrive when the market improves."

Taylor suspects businesses will require guidance around internal communication to employees, external communication to stakeholders and social media audiences, and assistance with crisis communications.

To access a free consultation, businesses and not-for-profits are encouraged to visit the hotline's website, where they can organise sessions to take place via Zoom, or on the phone.