The Body Shop appoints new media agency

According to an article by Mumbrella, global beauty brand, The Body Shop, has appointed Havas Melbourne as its media agency of record.

Working across brand and performance strategy, planning and implementation for above and below the line campaigns, the Havas Melbourne team will also work alongside Havas Group stablemate One Green Bean (the brand’s PR agency) in an effort to deliver an integrated approach.

Havas has already commenced on the account, with The Body Shop’s Christmas campaign acting as the first major piece of work from the agency. According to the agency, this ad will demonstrate that this year, the magic of the season is more important than ever.

“We were really impressed by Havas Melbourne’s deep understanding of our audience and their ability to identify and unlock key growth areas for our business,” The Body Shop CRM and digital marketing director, Stacey Trinh, said. “The team have a strong diverse set of skills and expertise that will complement our team and support us in taking our brand communication to the next level.”

Havas Melbourne general manager of media, Naomi Johnston, added “our expertise in digital performance media will form an important part of our work, in helping the brand to drive engagement with a new generation of beauty shoppers. These shoppers are looking for a brand with a clear voice that supports positive change through inclusivity, collaboration and compassion. We are delighted to be working with a business that shares these values and which aligns with our own philosophy.”

Image source: Vegan Food & Living