mesoestetic, a world leader of the medical cosmetics and cosmetic medicine industry, is continuing to grow as a brand and as a company, with some exciting new changes just being announced.
The pharmaceutical company continues to build its brand with the evolution of its visual identity worldwide, having introduced a new tagline that covers its core values and positions of the company as scientists servicing the world of beauty: “the element for skincare experts.”
mesoestetic is committed to innovation and building on its strengths. This visual evolution marks the starting point for the company’s new direction, continuing to be a benchmark in the aesthetic industry.
“Even in the current social-economic context, we continue to grow and are committed to such an exciting project in which we have been working on since June 2019," mesoestetic founder and executive director, Joan Carles Font, said.
With the new tagline, mesoestetic is positioned as the essential element for skincare, adding value to the research and medical expertise as the future of beauty.
“We exist to provide scientific rigour to the professional cosmetics and cosmetic medicine industry, and to meet the needs of the most exacting professionals and consumers,” mesoestetic marketing director, Fernando González, said. “Therefore, today we redefine our global image, through which we can show the world all that we are.”
The visual identity of mesoestetic has evolved to connect with its customers and consumers across five continents. This new image will also involve restructuring the portfolio, with the purpose of organising products based on their use and indication. Changes in product packaging will take effect throughout this year, starting with new launches and then updating the existing portfolio.
As well as introducing the packaging changes, the brand will continue to support medical and aesthetic clinics, by providing new and updated materials to assist in promoting their products and treatments.
mesoestetic was born 35 years ago with the concept of creating effective and innovative solutions for professionals in the medical-cosmetic industry. Today, it has developed products and treatments that have become icons of the industry worldwide.