InStyle has a new editor and content director, with the announcement that Alex Noonan is stepping up to take on the position in full.
The news follows the appointment of Emily Taylor taking on the role of InStyle editor at large, who has now moved to Melbourne after five years with the magazine.
“My five-year tenure at InStyle has been exhilarating, challenging and filled with joy. I am exceptionally proud of what we have achieved. Now, though, is the right time for me to commence an exciting new chapter in my career and I’m thrilled that this will include a contributing role as editor at large of my beloved InStyle while leaving the brand in Alex’s highly capable hands," said Taylor.
Noonan has been acting in the role at the publication for the past 12 months during Taylor’s maternity leave. She brings more than 15 years of print and digital experience to the position, and has worked across Pacific titles InStyle, marie claire and was also content director of BEAUTYcrew.
“I’m thrilled to be heading up the incredibly talented InStyle team as we enter the brand’s 20th birthday year. A greater focus on local cover talent and cross-platform content creation delivered through a luxury lens is the cornerstone of our new strategy," said Noonan.
“With growing numbers across all platforms, we’re really excited to see it’s resonating with our audience. InStyle moves products; so we’re focused on delivering to our highly affluent audience’s passion for fashion, beauty and lifestyle with more shopping than our competitors across all platforms.”
In her role, Noonan will oversee all aspects of InStyle, including the Women of Style platform. Her appointment is effective immediately.