High end drugstore cosmetics brand, Milani has always been connected to the rich diversity of its neighborhood, as “it is a place that truly embodies the melting pot of Los Angeles since 2002, where people from all backgrounds mingle and street wear sets the trends”
Born in East LA, Milani began as a brand for multicultural consumers, devoted to bringing beauty to the communities others overlooked. It is inspired by the beauty of real life, not by couture and top models.
“Our mission is to deliver prestige quality products at affordable prices that fit the needs of every skin tone, look and attitude,” Milani founder, Laurie Minc, said. “We believe in borderless beauty without compromise. Beauty is something that is alive, real, and should be accessible to everyone.”
Cruelty-free and certified by PETA, some of the brand’s top products include Conceal + Protect Perfect 2-in-1 Foundation, Baked Blush, Bold Color Statement Matte Lipstick, Most Wanted Eye Palette and Make It Last Setting Spray Prime + Correct + Set.
Milani is now available at Priceline, in stores and online, Glam Raider and Discount Beauty Boutique.