L’Oréal is addressing beauty’s notorious lack of inclusivity in a new book that celebrates beauty rituals of Black, Indigenous and People of Colour.
Titled, Beauty Stories from Around the World, the new release dives into beauty traditions, from ancient Egypt via the Renaissance period.
“At L’Oréal, we believe that beauty moves the world, and we are proud to team up with Makeup Museum to bring a more inclusive view of the history of this powerful and positive universal quest,” said L’Oréal USA CEO and president, Stéphane Rinderknech.
“I am inspired by this education initiative because it lifts up diverse voices to tell stories about beauty that deserves a larger stage and wider audience.”
The book is released in partnership with Makeup Museum, the world’s leading institution dedicated to beauty history preservation and study.
“Since its founding, the Makeup Museum has focused on centering BIPOC voices, and our initiative to expand beauty stories to be more inclusive than ever before is critical for beauty education,” said Makeup Museum executive director and co-founder, Doreen Bloch.
“Our first book spotlights how beauty traverses colour, gender, ability and more. The way that people use pigments and tools to create beauty is a universal practice.”
Each chapter will explore a cultural beauty ritual or theme. The writing team includes a diverse group of academics, anthropologists and researchers hailing from all around the world.
It will also feature images sourced globally in partnership with Getty Images, and the Makeup Museum is also calling for beauty lovers from around the world to contribute their own beauty images, videos and stories for the #BeautyStories campaign by emailing email@example.com.
The Makeup Museum has made the book available for pre-order and will be published in early 2021.