On counter: The beauty products hitting stores in May

BD is excited to introduce a new feature series, On Counter. Each month we will be breaking down the top product launches hitting stores.

Click the product name to learn more and to download hi-res imagery.

Avène A-Oxitive Smoothing Water-Cream and A-Oxitive Antioxidant Defense Serum

This new anti-ageing range from Avène visibly reduces fine lines and wrinkles while keeping skin protected, hydrated and smooth. The A-Oxitive uses innovative gradual release of vitamin C and E for optimal efficacy, excellent tolerance and long-lasting antioxidant protection. Its unique combination of active ingredients helps to fight against harmful effects of daily aggressors, preserve youthful skin, and deliver a brighter, refreshed and more radiant complexion.

Aveda Foam Reset

This new addition from Aveda is a vegan, 97 per cent naturally derived hair cleanser. Its lightweight, rinseless foam hydrates and conditions hair between washes and refreshes and cools the scalp, while helping to tame frizz for up to 72 hours. It gently cleanses all hair types and textures, including styles with extentions, braids and weaves.

Alpha-H Vitamins Range

Australian skincare brand, Alpha-H has released a newly updated range of four serums: Vitamins A, B, C and E. The powerhouse products are packaged in modern pastel colours that are coded to showcase each serum's benefits and makes them easily identifiable. Each antioxidant in the line-up has been carefully paired with complementary ingredients which enhances the effect and boosts your overall results.

Lancôme Clarifique Dual Essence

This facial serum from Lancôme is composed of carefully selected ingredients to suit all skin types, even sensitive. Clarifique Dual Essence provides skin clarity with a multidimensional approach to improve skin texture and tone. Enzyme science meets a unique bi-phase formula to shake with Lancôme's exclusive whisk inserted inside the bottle. The powerful essence delivers refined, brighter skin. Skin clarity is the new whitening; enzyme science unveils the path to it.

Raww Small Ultrasonic Aroma Diffuser

This ultrasonic aroma diffuser creates the ultimate aromatic atmosphere, perfect for your working from home (or hopefully soon, office) desk. Designed with ultrasonic technology, this BPA-free diffuser works on vibration of water rather than heat to fully release the benefits of the Raww essential oils, while humidifying and purifying the air. Raww has already released a range of uber-calming and relaxing essentials oils to go along with the diffuser.

Synergie Skin Stay Home Care Pack

Keep skin in tip-top shape with the new limited-edition skincare routine from Synergie Skin. It includes everything needed to help calm, balance, restore and protect the skin, while offering the perfect excuse for some indulgence. 

Circa Home White Tea & Wild Mint Hand Sanitiser Refill

Stay on top of your hand hygiene with the new hand sanitiser from Circa Home, specially formulated to kill 99.99 per cent of germs. This rinse-free formulation is enriched with revitalising aloe leaf extract and the uplifting fragrance of wild mint and white tea, leaving hands feeling nourished and refreshed. It has top notes of wild mint, anise, bergamot; middle notes of white tea, fig, lily of the valley; and base notes of white woods and musk. 

La Roche-Posay Effaclar Micro-Peeling Purifying Gel

This purifying gel cleanser for oily, acne-prone skin targets pimples on the face, chest and back while also helping to reduce marks and breakouts. The scientifically proven formula with LHA and salicylic acid micro-exfoliates and purifies the skin helping to eliminate dead skin cells, deeply unclogs pores and reduces excess sebum visibly reducing the appearance of blackheads and pimples.

Olay Retinol 24 Night Serum Fragrance Free

A new addition from Olay's Retinol 24-hour range, this is a non-greasy serum that quickly absorbs into the skin to deliver visible improvements in fine lines and wrinkles, smoothness, brightness, firming, dark spots and pores with no irritation felt. This essential new collection delivers a plump and dewy complexion, using Olay’s proprietary Retinol 24 Retinoid Complex, and a bio-available formula combining pure retinol, retinyl propionate, niacinamide (vitamin B3) and amino peptides.

Sally Hansen Good. Kind. Pure. Collection

This new collection from Sally Hansen is 100 per cent vegan and plant-based. The brush, made from castor bean oil, is optimised to work with the formula for better application. It is available in 12 shades, inspired by nature: White Tea (sheer), Romantic Peach, Elderflower Power, Soft Plum, Pinky Clay, Rose Petal, Pink Cardamom, Pink Sapphire, Coral Calm, Pomegranate Punch, Beet It and Lava Rock. 

Ella Baché Collagen + Peptide Eye Serum

A multi-benefit and ultra-lightweight eye treatment serum, this addition from Ella Baché plumps fine lines and wrinkles with a supercharged powerhouse of active ingredients. It delivers long lasting hydration and illumination, while banishing tired, puffy eyes in exchange for an instantly firmer, brighter and plumper eye contour area. 

Natio Tea Tree and Eucalyptus Sanitising Surface Spray

Keep your humble abode clean and germ-free with this new home essential from Natio that targets bacteria. With the natural antibacterial power of pure tea tree oil and eucalyptus essential oils, it can be used to freshen and clean bathrooms, benchtops and hard surfaces, neutralise odour on clothes and shoes and to quickly sanitise hands on-the-go.

Laneige Cica Sleeping Mask

Up your beauty sleep game with this sleeping face mask from Laneige, delivering intense nourishment and hydration to stressed skin. It is formulated with patented forest yeast, which provides 11.9 per cent more effective skin strengthening benefits than madecassoside. The gentle, hypoallergenic formula has passed dermatologist testing and sensitivity panel testing to help soothe skin.

Silver Bullet Hyper Speed Hair Clipper

These ulta-close, hyper-speed hair clippers feature a powerful, professional 10,000 rpm linear motor for ultra-efficient clipping, blending and fading. Its long-life lithium battery delivers 120 minutes of cordless usage time. The five magnetic comb attachments simply click into place.

DB Cosmetics Rosewater Setting Spray

This divine setting spray from DB Cosmetics is enriched with rosewater to calm and nourish the skin as it sets makeup in place. Use under makeup to invigorate the complexion or mist over your entire look to lock in colour for longer wear.

Biossance Squalane + Lactic Acid Resurfacing Night Serum

Biossance has released a night serum that delivers dramatically smoother, more luminous skin overnight. Gently powerful 10 per cent vegan lactic acid exfoliates and resurfaces overnight to reveal visibly smoother, brighter, healthier-looking skin. Clover resets the skin by minimising the effects of daily exposure to pollution, blue light and UV rays. Meanwhile, sugarcane-derived squalane delivers weightless hydration and locks in long-lasting moisture.

Rageism Beauty Satin Glow Loose Powder Foundation Kit

This makeup kit from Rageism Beauty includes everything you need to have a flawless base. The Powder Mineral Foundation is a lightweight loose powder foundation made of the finest triple milled minerals, and is sweat and water resistant. Apply that with the Deluxe Buffer Brush which has super dense synthetic bristles to hold the powder and allow precise and even application with no wastage. Finish your look with the Correcting Concealer, a super light formula that provides excellent coverage.

If you have a product you'd like to put forward for June's addition of On Counter, please get in touch with us at: aja@beautydirectory.com.au