After four years since departing Bobbi Brown Cosmetics, the famous makeup artist and entrepreneur is back in the beauty game. Introducing, Jones Road.
The edited line of staples is first launching with six products, including Miracle Balm, Mascara, Lightweight Plumping Lip Gloss, Start-Up Kit, The Best Pencil and The Best Eyeshadow. The range is made with clean ingredients and designed for all ages, skin types and tones.
Brown’s idea is a “simple one,” she told WWD. “I honestly think people look better with less makeup."
“I never thought I’d come back to the cosmetics industry, but I’ve realised how much I love being a makeup artist — that’s what I studied in college. More than anything, I love doing makeup,” Brown added.
“I realised, ‘You know what, I still have it,’ and I have this idea that I really need to teach people.”
Bobbi Brown sold her cosmetics brand in 2016, which under ownership by the Estée Lauder Cos. Inc. grew to more than $1 billion in retail sales.
While Jones Road is only available for shipping in the U.S., keep posted for further international availability.