BEAUTYDIRECTORY welcomes 18 new brands

BEAUTYDIRECTORY is delighted to welcome 18 brands to the site. Below is a run down of the new additions and why they should be on your radar over the coming months and beyond.

Click on the brand names to find out more and download hi-res product images.

26' Deep

The key to the 26’ Deep’s development was formulating and harnessing the power of plants, flowers and seeds. Finding coastal ingredients that have powerful natural properties which correlate to effective therapeutic benefits for the skin. The products are packaged in complete recyclable tubes and bottles. The tubes also contain an enzyme so if they are found in landfill makes them biodegrade in carbon rich environments within five years.

We are Feel Good

When a group of six adventure seeking, outdoor lovers found themselves dreaming of a sunscreen that they could ‘feel good’ about – they decided to take matters into their own hands. It was around a campfire on a family surfing trip that three couples, including a doctor, a builder and a professional surfer, decided to stop dreaming, and start doing. After years of researching, developing, refining and testing, We Are Feel Good Inc. was finally launched.


Mitten is an Australian owned skincare brand. Founded in Melbourne, they embarked on a journey to bring the famous deep exfoliation treatments performed in Turkish Bath Houses into the comfort of homes. Using only 100 per cent natural ingredients, its approach to skin health is to take the guesswork out of skin care by only presenting products that are natural, simple, time efficient and that provide real results.


iWhite Instant Teeth Whitening has been marketing an assortment of revolutionary whitening products since 2008. The purpose of iWhite's products is to make your teeth whiter and remove stains on your teeth. iWhite is already available in almost fifty countries. All iWhite products are hydrogen peroxide-free, clinically tested and 100% safe. 


Remescar's high-end products are an essential addition to your daily skincare routine. All products aim to give you an immediate self-confidence boost where you feel confident and look fabulous. Remescar provides instant fix products for skin issues such as bags under your eyes and dark circles, sagging eyelids, wrinkles or stretch-marks.


Numit is a topical anaesthetic cream containing two active ingredients (lidocaine and prilocaine) that work together to help provide a skin-numbing effect, so you can tough it through a range of common minor superficial medical and cosmetic procedures, including vaccinations, tattoos, laser hair removal or even skin resurfacing. Numit is proudly Australian made and owned by Ego Pharmaceuticals, the experts in dermatological skincare.


Australia’s first sulphate and paraben free, 100% vegan friendly and cruelty free salon professional hair care range, Davroe, has a brand-new and revived look, having undergone a re-brand that includes a chic and user-friendly colour code identification system. Davroe strives to develop the purest salon professional products that are both gentle on the skin and environment, whilst delivering innovative products that do what they say and create great hair.

Daily Naturals

Daily Naturals, an all Australian, vegan-friendly, haircare brand. A natural formulation with use of plant-based botanicals, this salon quality haircare brand has been designed with no parabens and completely sulphate free without compromising the environment or product performance.

Original & Mineral

At Original & Mineral, its vision is to bring nature and luxury together in a line of Australia-born hair colour, care and styling products that are safe, effective and beautiful to use. The brand’s formulations replace harsh chemicals with active natural extracts and minerals, including native Australian ingredients like lilly pilly, banksia flower, quandong, Tasmanian sea kelp and Davidson plum, as well as quality essential oils that deliver real benefits. 

Rageism Beauty

Rageism Beauty is makeup to shake-up the status quo. It’s makeup developed for mature women who want something uniquely designed for them. All of the brand's products are cruelty-free have been made and packaged with the best locally sourced ingredients and materials. You can add any Rageism Beauty product to your daily routine knowing that your skin is well looked after no matter which product you are using.


Sulwhasoo, Korea’s leading luxury beauty brand, gains wisdom from the laws of nature, pursues beauty reminiscent of nature with precious natural ingredients and delivers beauty of harmony and balance between the body and the mind by creating beauty from the inside out. As of 2020, Sulwhasoo has established itself as an authentic global brand, operating in 13 markets around the world, by conveying Korean traditional beauty and value.


With 25 years of research specialising in skin moisture and hydration, Korea’s leading skincare brand, Laneige, offers functional, high-performance products using Water Science™. Laneige aspires to deliver healthy, hydrated, radiant skin. ‘Luminous Beauty,’ curated by Laneige, aims to inspire women and enhance skin by building confidence through harmonious beauty of moisture and light

NYX Professional Makeup

NYX Professional Makeup is a proud artistry and pro-level makeup brand accessible for all. Colour and self-expression are never filtered. Cruelty-free and vegan formulas.

ELLE Makeup Collection

ELLE Makeup Collection is a mindful brand that is for every girl, every woman, for all women. It belives we are opinionated, connected and hungry to learn, let us be the woman we are meant to be.


Skinbox believe that a healthy lifestyle doesn’t just come from what you put in your body, but also what you put on it. Skinbox is designed to feed your skin from the outside in, enriched with natural and naturally derived ingredients as well as Australian actives. It has created a range that has it all with beautifully selected essential oils, Australian extracts, vitamins, minerals, nutrients and antioxidants that will help cleanse, nourish and revitalise your skin.

Flick Ons

Flick Ons was born from the fact that the founders could not find a range of products designed by men, for men, that worked. They were inspired to create a brand that all men can use, whether you are into skincare and face masks or just want an all-in-one hair and body wash. The brand has found a way to combine their love for men’s products, along with years of experience in product development, marketing and packaging design, to create a universal company focused on what men need.


Nautica, inspired by the water, crafted with intention, and designed to outfit the life well-lived.


It all started in 1984, when Ouidad (prounced wee-dad) opened her first salon dedicated to curls. The Ouidad philosophy knows curly hair inside and out. Ouidad formulas harness the most sophisticated ingredients and combine decades of curl experience with the latest in scientific breakthroughs.