Aussie skincare brand, Biologi recently launched its latest anti-ageing serum and while the product is already receiving rave reviews, the accompanying campaign is what caught people’s eye.
Biologi’s campaign features images of model Rachel Waller, in a series of unretouched photos. At the age of 62, Waller can be seeing showing off her fresh skin in all its glory, without any smoothing of fine lines and wrinkles which has become so typical of beauty shoots in the 21st century.
“Once you pass a certain age, it is very rare to be approached to be the face of a skincare brand," said Waller. "The current ideals seem to focus on younger looking skin so when Biologi approached me to work with the brand I was seriously thrilled!"
Waller praised the brand for its realistic portrayal of beauty.
"That excitement only increased when they suggested the idea of launching the images without retouching. I think the photos celebrate beauty, flaws and all, and encourage women to be okay about ageing. I’m in my sixties so of course I have lines and wrinkles – this campaign allowed me to celebrate that and be proud of who I am, no matter what age.”
The campaign was photographed by esteemed photographer, Libby Dodd who also celebrated the idea of no retouching, whilst also being mindful to capture Rachel in a natural, understated way. Makeup Artist, Ginelle Dale further celebrated this concept by letting Waller's skin glow through her make up, enhancing the natural beauty that she is.
“Authenticity is something we pride ourselves on at Biologi and this campaign is exactly that," said Biologi managing director, Lucy Macdougald. "We are celebrating beauty at any age and encouraging people to enhance what they already have (not change it)."
"For us, beauty is about celebrating the years and being comfortable with who you are, and Rachel seriously epitomises that. She’s a strong and beautiful woman who is confident in her skin and we are so proud to be able to show that through these images.”
The campaign is out now in line with the launch of the new Bm Regenerate Anti-Ageing Serum. Harnessing the untouched power of Tasmanian Mountain Pepper Berry, Biologi’s Bm Regenerate Anti-Ageing Serum honours the brand's promise to provide 100% active, single-plant ingredients sourced directly from nature.
You can find Biologi product information and hi-res images, here.